Privacy Policy

Effective Date: March 21, 2026

At KingChii, a brand operated by Guangzhou Kongshan Wujise Trading Co., Ltd. (“KingChii,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store, and process your information when you visit our website, purchase our products, or otherwise interact with our services.

1. Collection and Use of Personal Data

“Personal data” means any information that can identify you directly or indirectly. It does not include data that has been irreversibly anonymized or aggregated so that it can no longer be used to identify you.

We collect and use personal data only as necessary to provide our products and services, improve user experience, communicate with you, protect our business and customers, and comply with legal obligations.

2. Promoting Safety and Security

We process personal data in accordance with applicable legal requirements and the principles of legality, fairness, and transparency. We limit the data we collect to what is necessary for specific purposes and implement reasonable technical and organizational measures to protect it.

We may use personal data to verify accounts and user activity, detect and prevent fraud, investigate suspicious or potentially unlawful activity, enforce our terms and policies, and protect our products, services, customers, and business operations.

3. What Personal Data We Collect

a. Data You Provide Directly

We may collect personal data that you provide when you:

• create an account

• place an order

• contact customer service

• participate in a survey, promotion, or contest

• use our online help tools or live chat

• otherwise interact with us

This information may include your name, email address, phone number, billing address, shipping address, payment-related information, account details, and any other information you choose to provide.

b. Data Collected Automatically

When you visit our website or use our products and services, we may automatically collect certain information, including:

• device type and device identifiers

• IP address

• browser type and operating system

• usage and browsing information

• diagnostic and performance data

• approximate location information based on IP address or similar technologies

Where available, we may use GPS, IP address, and other technologies to estimate your location in order to improve our products and services.

4. How We Use Your Personal Data

We may use your personal data to:

• provide, operate, and improve our products and services

• process and fulfill your orders

• manage payments, shipping, and customer support

• communicate with you about your account, orders, or inquiries

• conduct analytics, research, and audits

• personalize your experience on our website and services

• send service-related notices, updates, and policy changes

• send marketing communications, where permitted by law or with your consent

• measure the effectiveness of advertising and promotions

• detect, investigate, and prevent fraud or unauthorized activity

• comply with legal obligations and enforce our terms and policies

5. Marketing Communications

With your prior consent where required by law, we may send you promotional emails about our products, services, offers, or updates. You may opt out of receiving marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly.

Where permitted and with your prior consent when required, we may also share your personal data with third-party partners so they can send you marketing communications about their products or services.

You may withdraw your consent at any time by contacting us.

6. Cookies and Similar Technologies

Cookies are small text files stored on your browser or device that help websites function properly and improve user experience. We also use similar technologies for related purposes. In this Privacy Policy, we refer to all such technologies as “cookies.”

We use cookies to:

• operate and secure our website

• remember your preferences

• personalize content and user experience

• analyze website traffic and user behavior

• measure the effectiveness of advertising and promotions

• improve website performance and functionality

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.

7. Disclosure of Personal Data

We may share your personal data with:

• service providers that help us operate our website, process payments, fulfill orders, deliver products, provide customer support, or perform analytics

• strategic partners that work with us to provide or improve our products, services, or advertising

• affiliated companies within our corporate group

• legal, regulatory, or governmental authorities when required by law or necessary to protect our rights, users, or business

• third parties involved in a merger, acquisition, reorganization, joint venture, bankruptcy, or sale of assets, where personal data may be transferred as part of that transaction

We do not share your personal data with third parties for their own direct marketing purposes without your prior consent.

8. International Storage, Transfer, and Processing

Your personal data may be stored, transferred, and processed in countries outside your country of residence. Where required by applicable law, we will take appropriate measures to ensure that your personal data remains protected.

If you are located in the European Economic Area (EEA), we will process your personal data only where we have a valid legal basis, including your consent, the performance of a contract, compliance with legal obligations, or our legitimate interests.

9. Legal Disclosure and Compliance

We may disclose personal data where necessary to comply with applicable law, regulation, legal process, litigation, or requests from public and governmental authorities.

We may also disclose personal data where we believe in good faith that such disclosure is necessary to:

• protect our rights and legal interests

• enforce our terms and conditions

• investigate fraud or security issues

• protect our operations, customers, or users

10. Children’s Privacy

Our products and services are intended for adults and are not directed to children under the age of 16.

We do not knowingly collect, use, or disclose personal data from children under 16. If we become aware that a child under 16 has provided us with personal data, we will take reasonable steps to delete it promptly.

If you believe that a child under 16 has provided personal data to us, please contact us immediately.

11. Your Rights

Subject to applicable law, you may have the right to:

• access the personal data we hold about you

• request correction of inaccurate or incomplete data

• request deletion of your personal data

• restrict or object to certain types of processing

• withdraw consent where processing is based on consent

• request a copy of your personal data in a structured and commonly used format

• lodge a complaint with a competent data protection authority

To protect your privacy and security, we may need to verify your identity before processing your request.

We will respond to your request within a reasonable timeframe and, where required by law, within the legally required period.

12. Third-Party Websites and Services

Our website, products, and services may contain links to third-party websites, products, or services. We are not responsible for the privacy practices, content, or policies of those third parties.

This Privacy Policy applies only to personal data collected by us. We encourage you to review the privacy policies of any third-party websites or services before providing your personal data.

13. Data Security, Integrity, and Retention

We use reasonable technical, administrative, and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, or destruction.

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal requirements, or other operational needs.

Any updated version will become effective when posted on this page. Your continued use of our website, products, or services after the effective date of the revised Privacy Policy constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your rights, please contact us:

Email: kingchiiofficial@gmail.com
Company Name: Guangzhou Kongshan Wujise Trading Co., Ltd.
Address: Room 207, 2/F, Building 7, No. 50 Juyuan Street, Shijing Street, Baiyun District, Guangzhou, China